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Joseph Renosky, co-creator of the Banjo Minnow fishing lure and the inventor of the Bionic Minnow, has come out of retirement to start the Reno Bait Company. While in retirement, Joe continued to follow the current trends in technology and innovations in the fishing lure industry. Combining his years of experience in the fishing lure business, his inventive spirit, and the latest advancements in fishing lure technology, Joe has released a slew of new products for the avid angler.