Joe Renosky, the co-creator of the Banjo Minnow and Bionic Minnow has done it again! He brings you The Reno Rocker, the best fishing lure kit on th...

This kit includes: The Dog Walker which is a topwater lure. This bait has hand tied feathers on the treble hook with a high definition realistic su...

The Frogwalker features 5 different high-definition life-like frog patterns. It is equipped with a silicone skirt, frog feet and curly tails that g...

Reno Bait Company is proud to bring you the new Flipper Tail Shad lipless crankbait. These feature 3 colors of tails - copper, silver and gold.  Th...